Loyalty Rewards Programs
FullCircle Rewards Program Overview
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VanAmburg Group designs and works closely with MutualGravity to implement real-time customer and member rewards programs. Each system is built on MutualGravity's WebAngel web-based communications platform and is customized to a market's needs.

Real-Time Marketing: Our rewards programs are built around our Real-Time Marketing Systems, which enable:

  • Dashboard simplicity, for executives, managers and staff to easily monitor and track, manage and act.
  • Automated communications input from multiple streams
  • Action triggers from transaction, schedules, communications, etc.
  • Ongoing communications through postal mail, email, text and voice.

Real-Time Transactions: Our systems track all member transactions in real time, whether with promotions or not.

Customer Ownership: Our systems can flexibly:

  • Run campaigns
  • Provide, redeem and track special offers, while imposing vendor restrictions
  • Assign or award points and send points certificates for rewards redemption
  • Automatically allow for customer satisfaction response with each moment of truth - every transaction or contact
  • Enable customer trusted referrals of friends and award points or rewards

Correctly designed and managed, rewards programs can work well in maintaining and growing customers, sales and profitability, while dramatically simplifying ongoing management and lowering operations costs. Our programs do this and provide real-time reports to prove it.


VanAmburg Group FullCircle RewardsFullCircle Rewards: In conjunction with MutualGravity, we recently released the FullCircle Rewards loyalty program to restaurants, already used by over 50 restaurants with over 26,000 members in 17 states. It is a unique and amazing system that automates a restaurant's personalized communications with their customers, including postal mail and newsletters, email and eLetters, text and voice messaging. It tracks and invites satisfaction responses for every transaction, instantaneously displays an overall report card, enables managers to review individual ratings and comments responses, and allows one-click personal responses.

We work with distributors and sales representatives who support companies in their respective vertical markets, such as restaurant owners, as well as directly with restaurants. We are working with hotels, golf resorts and various retailers to customize the system for their markets.

And we provide the entire system as a white label service for industry leaders.

CONTACT US for a demonstration of our programs to see how they can dramatically optimize your operations, increase your profitability, insure consistent customer communications and enhance your customers' sense of ownership.

Copyright VanAmburg Group, Inc.
Updated November 4, 2008
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