Real-time Marketing Systems
FullCircle Rewards Sample Report Screen
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VanAmburg Group designs and works closely with MutualGravity to implement real-time marketing  systems. Each system is built on MutualGravity's WebAngel web-based communications platform and is customized to our clients' needs.

Dashboard Simplicity: The systems are built to provide dashboards that enable executives, managers and staff to easily:

  • Monitor & Track: Access critical data, absorb performance and trends, and understand customer satisfaction and feedback
  • Manage: Understand staff and contractor performance levels vs. established goals
  • Act: Drill down to individual customer and transaction levels, understand issues, and easily communicate with staff and customers at that level

Communications Input: The systems can utilize multiple inputs streams:

  • Written surveys & online forms
  • Telephone interviews
  • Text message responses & telephone keypad input
  • IT databases

Action Triggers: Our systems go far beyond customer feedback to support complete customer relationships, personalizing and automating communications based on:

  • System triggers such as transactions
  • Timing triggers such as membership renewals
  • Database information such as customer birthdays
  • Customer satisfaction feedback, requests for information, customer support, etc.

Outgoing Communications: Communications to customers and the marketplace can include:

  • Personalized postal printing and mailing of letters, postcards, newsletters, etc.
  • Personalized Internet communications via email, instant messaging or eLetters
  • Direct phone communications through text messaging or voice messaging


VanAmburg Group FullCircle RewardsFullCircle Rewards: In conjunction with MutualGravity, we recently released the FullCircle Rewards loyalty program to restaurants, already used by over 50 restaurants with over 26,000 members in 17 states. It is a unique and amazing system that automates a restaurant's personalized communications with their customers, including postal mail and newsletters, email and eLetters, text and voice messaging. It tracks and invites satisfaction responses for every transaction, instantaneously displays an overall report card, enables managers to review individual ratings and comments responses, and allows one-click personal responses.

We work with distributors and sales representatives who support companies in their respective vertical markets, such as restaurant owners, as well as directly with restaurants. We are working with hotels, golf resorts and various retailers to customize the system for their markets.

And we provide the entire system as a white label service for industry leaders.

CONTACT US for a demonstration of our programs to see how they can dramatically optimize your operations, increase your profitability, insure consistent customer communications and enhance your customers' sense of ownership.

Copyright VanAmburg Group, Inc.
Updated November 4, 2008
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