Community Needs Assessments
VanAmburg Group Community Needs Assessment Overview
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SET DIRECTION AND BASELINES

There are many reasons why non-profit agencies, whether community/ regional or global development, health or human services, need to understand and prove the need and demand for their services, and their impact in the market.

  • Most importantly, a correct understanding of both need and demand is critical for the agency to set its course, establish goals, and evaluate successes and failures in achieving those goals.
  • Funders expect competitive grant applications that justify allocation of resources.
  • Regulators redefine programs, expectations and processes on an average of every 18 months.
  • Individual service outcome evaluations need to be seen in context of larger trends.

DEFINE METHODOLOGY

Effective non-government organizations (NGOs) utilize both secondary and primary research in completing their needs assessments.

INCORPORATE MARKETING IMPACT

Research Secret: If done correctly, every primary research study can have a strong marketing impact without affecting the validity of research. Most NGOs have a strong need for public support, whether to influence government policies, provide contributions to or volunteer for the organization, or just provide word-of-mouth conversation about it. Design your research to both educate and ultimately make friends with your communities.

 

CONTACT US to help make your research the key to your company's future.

Copyright VanAmburg Group, Inc.
Updated November 4, 2008
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