Marketing research, as a discipline. coalesced after World War II through the work of consumer product companies such as Proctor & Gamble. Industrial and commercial research followed in the 1960s and 1970s.

It seems so simple now - Hit the Google button and choose from a world of resources. In contrast, when I began with technology leader Lord Corporation in 1968, we collected all available literature on industrial marketing research. Everything we could find fit in just three 1" 3-ring binders. We had to create as we went, developing our own approaches and even some statistical methods.

To make your life easier, we have consolidated our marketing experience and approaches into resource charts for you. May they shorten your path.

Sincerely,
David VanAmburg

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